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AUDI TAKES TOP THREE ‘FASTEST SELLING CAR’ SPOTS IN APRIL

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Three Audi variants proved to be the fastest selling cars on Auto Trader in April. Figures from the country’s leading digital automotive marketplace revealed a clean sweep for the German car maker, however regionally the data painted a very different picture.

In four regions, the 2012 Nissan Qashqai topped the list of speedy sellers, with both diesel and petrol variants performing well. However this strong regional performance was not quite good enough to elevate either car into the national top ten.

“The April data continues to demonstrate the importance of pricing to the live retail market to optimise speed of sale,” commented Karolina Edwards-Smajda, Auto Trader Trade Solutions Director. “On average cars in the top ten were 99% aligned to their optimal price position, based on our comprehensive retail price intelligence.

“But the regional figures also underline the need to adopt a local view to demand and sourcing strategy based on regional desirability. The 2012 Citroen DS3, for example, may have been the fastest selling car in Yorkshire, but it only appeared in 178th place nationally.”

Auto Trader will publish monthly figures for the top ten fastest selling cars on a monthly basis from now on.

Top ten fastest selling cars (national) – April

Model Variant Days to sell Price position Average retail price
1 Audi Q7 2013 Audi Q7 SUV Diesel Automatic 22 99.01% £37,004
2 Audi A4 Avant 2013 Audi A4 Avant Estate Diesel Manual 23 98.98% £20,823
3 Audi Q5 2012 Audi Q5 SUV Diesel Manual 23 97.72% £22,976
4 Mercedes-Benz
SLK
2013 Mercedes-Benz SLK Convertible Diesel Automatic 24 98.02% £22,951
5 Nissan Note 2012 Nissan Note Hatchback Petrol Automatic 24 97.90% £7,623
6 Toyota AYGO 2012 Toyota AYGO Hatchback Petrol Semi-Automatic 24 99.95% £6,354
7 BMW 1 Series 2012 BMW 1 Series Hatchback Petrol Automatic 24 100.99% £16,945
8 Ford Focus 2013 Ford Focus Estate Petrol Manual 24 97.77% £14,477
9 Volkswagen Polo 2012 Volkswagen Polo Hatchback Petrol Automatic 24 99.49% £9,699
10 Mercedes-Benz B Class 2012 Mercedes-Benz B Class Hatchback Diesel Manual 24 98.94% £14,446

Fastest selling car in each region – April

Region Variant Days to sell Price position Average retail price
East of England 2012 Nissan Qashqai Hatchback Diesel Manual 25 98.99% £12,552
East Midlands 2012 Vauxhall Astra Hatchback Diesel Manual 24 98.50% £9,533
London 2012 Ford Focus Hatchback Petrol Manual 16 94.87% £8,895
North East 2007 Vauxhall Corsa Hatchback Petrol Manual 17 95.90% £3,437
North West 2012 Peugeot 208 Hatchback Petrol Manual 18 97.68% £7,465
Northern Ireland 2014 Seat Leon Hatchback Diesel Manual 37 105.13% £13,115
Scotland 2012 Nissan Qashqai Hatchback Diesel Manual 15 96.64% £11,735
South 2012 BMW 1 Series Hatchback Diesel Manual 22 103.03% £13,886
South East 2014 Mercedes-Benz A Class Hatchback
Diesel Automatic
23 97.80% £21,522
South West 2012 Nissan Qashqai Hatchback Diesel Manual 24 101.42% £12,593
Wales 2014 Ford Fiesta Hatchback Petrol Manual 30 95.95% £10,354
West Mids 2012 Nissan Qashqai Hatchback Petrol Manual 15 99.81% £11,860
Yorkshire 2012 Citroen DS3 Hatchback Petrol Manual 18 96.89% £8,900

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